Designing Future Competitive Advantage: Strategies for Planned Change

A seminar in the DMI Professional Development Program.

Organizations worldwide are struggling to transform themselves in a world turned upside down. Confronted with the speed of decision making, technological and global competitiveness, merging and acquiring, organizations are rethinking their processes and alliances, sometimes creating their global business from the ground up. The transformation required will take more than the quick fix of one-time cost savings from downsizing and payroll cuts. Creating comparative advantage will require, not only reengineering, but also a reimagineering of what organizations are trying to do and how they might best accomplish these ends. It will require breakthrough thinking, leadership, and design management—skills that design professionals are uniquely qualified to deliver. This seminar will introduce design professionals to organizational concepts and theory, and provide tools to gain influence in your organization.

Taught by Richard Green, partner, Strategies for Planned Change.

Current AIGA members receive a discount on all DMI seminars and conferences. Click here for more information and to register for this event.